STUDIO WAS FOUNDED BY TWO FRIENDS, ALEX RUD AND MAXIM DEEV. SINCE THEY MET AT THE MOSCOW INSTITUTE OF PHYSICS AND TECHNOLOGY THEY ARE OBSESSED WITH DESIGN AND EXPLORE NEW APPROACHES TO THE PRODUCT DEVELOPMENT. BEFORE LAUNCHING THE STUDIO IN 2015 THEY HAVE WORKED WITH A NUMBER OF RUSSIAN AND INTERNATIONAL AGENCIES, BRINGING TO LIFE PROJECTS IN FIELDS OF FASHION, CULTURE, AND COMMERCE. IN 2017 STUDIO STARTED TO WORK UNDER THE NAME OF THE NEW.
APPROACH

We think that existing approach in product development is broken and not relevant to our times. Existing evolutionary product development model based on competitors' success, focus groups, and marketing research serves only for risk reduction not taking into account actual peoples' needs and opportunities technology provide. This model can't produce products never existed before.

We rethink the product considering peoples' real needs, how will they discover and obtain it.

We develop new products under one roof and it gives us ability to achieve most relevant and efficient results.
CAPABILITIES

New technologies give us opportunity to produce the type of product which interact with us on a totally new level compared to one from the past. The world has suddenly changed and soon we will discover new products and companies for the new world.

The New studio utilises new technologies to develop the 'World' of a brand, which encompasses all new media of visual communication. It results in holistic concept built on strong and relevant ideas, unique for every project.
OFFICE

7th floor, bld. 62,
Butyrskaya str.,
Moscow, Russia

hello [at] thenew.studio